The Foundation
The Carrot Foundation — mission, vision, founding team, and governance structure.
The Carrot Foundation
The Carrot Foundation is the guardian of the Carrot ecosystem — responsible for the development of the standard and registry, methodology compliance, and operational continuity of the network.
The Foundation is governed by a Council that guides strategic direction and ensures the ecosystem evolves responsibly and auditably. As the network grows, participation will be progressively expanded through three governance phases.
Mission
To accelerate the transition to a resource-efficient, low-carbon, and inclusive circular economy.
Vision
We believe a low-carbon, circular future can only be achieved through collaboration, supported by shared incentives and transparent systems. The Foundation's target is to help scale global recycling rates from less than 18% to more than 90% by 2040.
Council Members
Ian McKee — Founder & President Formerly at Goldman Sachs Sales & Trading, 3x Tech Founder with more than 15 years in sustainability. Technology advisor to the Zero Waste International Alliance and an Accredited Professional for TRUE Zero Waste & LEED Certification.
Marcelo Doria — Founder & Vice President Serial entrepreneur with experience in media production, sports business, advertising and big data. Built his first company in college. Brought Global X-Games to Brazil, won best film at Rio.
Silvan Andermatt — Council Member Serial entrepreneur and advisor to blockchain and FinTech companies. Expert in Swiss Foundation management with a passion for sustainability. Masters in Law and an MBA with advanced studies in Blockchain and FinTech.
Advisory committees
The Foundation convenes advisory committees in five key areas to guide ecosystem development:
- People & Governance — Inclusion, equity, community building, and engagement
- Environment — Closed-loop resource management, ecosystem health, GHG reduction
- Economics & Finance — ESG, EPR, capital management, emerging business models
- Legal — Environmental law, commodities, policy advocacy
- Technology — Blockchain, security, AI, IoT
For the current list of advisors, visit carrot.eco.